Introduction
The Assa menu is well known among Korean food lovers in London for delivering bold flavors, generous portions, and comforting classics at reasonable prices. Located in the heart of Soho, Assa has built a strong reputation for consistency and authenticity. From rice bowls and noodles to bubbling stews and grilled meats, the menu is designed to satisfy both first-time visitors and regulars looking for dependable Korean comfort food.
Assa restaurant overview and ownership
Assa operates as an independent Korean restaurant rather than a large chain. While the business is well established and widely reviewed, the individual owner or founder has not been publicly disclosed through official listings or media sources. What is clear, however, is that Assa focuses on quality ingredients, quick service, and approachable pricing—key reasons the Assa menu remains popular with locals and tourists alike.
Types of dishes offered at Assa
The Assa menu is structured around traditional Korean food categories. Each section offers dishes that are filling, flavorful, and suited to both lunch and dinner. Below is a detailed breakdown of the main dish types, supported with pricing tables where values are known.
Rice dishes
Rice dishes are central to Korean cuisine, and Assa executes them well. These meals combine steamed rice with vegetables, sauces, and protein, offering a balanced and satisfying plate. They are popular for both dine-in lunches and takeaway orders.
| Rice Dish | Price |
| Bibimbap | £12.50 |
| Beef Bibimbap | £13.50 |
| Chicken Bibimbap | £13.00 |
| Vegetarian Bibimbap | £11.50 |
The bibimbap options on the Assa menu are known for generous toppings and rich seasoning, making them a reliable choice for diners seeking a complete meal in one bowl.
Noodle dishes
Noodles provide a comforting alternative to rice and are ideal for diners who enjoy softer textures and savory sauces. Assa offers both stir-fried and soup-based noodle dishes, each prepared with classic Korean flavors.
| Noodle Dish | Price |
| Japchae (Glass Noodles) | £11.00 |
| Spicy Noodles | £12.00 |
| Udon Noodle Soup | £11.50 |
| Seafood Noodles | £13.50 |
Noodle dishes on the Assa menu are often praised for their portion size and balance of spice, making them a popular choice during colder months.
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Korean stews and soups
Stews and soups are one of the highlights of Korean dining, and Assa serves them hot and hearty. These dishes are slow-cooked and packed with depth, often arriving bubbling at the table.
| Stew or Soup | Price |
| Kimchi Jjigae | £12.50 |
| Doenjang Jjigae | £12.00 |
| Soft Tofu Stew | £13.00 |
| Beef Soup | £13.50 |
These stews are especially popular on the Assa menu for their comforting nature and authentic taste, ideal for diners seeking something warming and filling.
Grilled and BBQ dishes
Grilled dishes bring bold, smoky flavors to the table. Marinated meats are cooked to retain tenderness while delivering classic Korean seasoning. These dishes are often paired with rice and side dishes.
| Grilled Dish | Price |
| Bulgogi (Marinated Beef) | £15.50 |
| Spicy Pork BBQ | £14.50 |
| Grilled Chicken | £14.00 |
| Mixed BBQ Platter | £18.00 |
The grilled section of the Assa menu is typically chosen by diners looking for richer flavors and protein-heavy meals.
Starters and side dishes
Starters and sides add variety to the meal and are great for sharing. They also allow diners to sample multiple flavors without committing to a large main dish.
| Starter or Side | Price |
| Korean Fried Chicken | £7.50 |
| Mandu (Dumplings) | £6.50 |
| Kimchi Pancake | £7.00 |
| Mixed Korean Sides | £5.00 |
These options complement main dishes well and help round out the overall dining experience at Assa.
Location of Assa Across the Country
Unlike large restaurant chains, Assa operates from a single, well-known location. The restaurant is based in Soho, London, which places it within walking distance of major shopping and entertainment areas. There is currently no confirmed information about additional branches elsewhere in the country, making this location the main destination for enjoying the Assa menu.
Opening and closing hours
Assa follows consistent daily operating hours, making it easy for customers to plan visits for both lunch and dinner.
| Day | Opening Hours |
| Monday | 12:00 PM – 11:00 PM |
| Tuesday | 12:00 PM – 11:00 PM |
| Wednesday | 12:00 PM – 11:00 PM |
| Thursday | 12:00 PM – 11:00 PM |
| Friday | 12:00 PM – 11:00 PM |
| Saturday | 12:00 PM – 11:00 PM |
| Sunday | 12:00 PM – 11:00 PM |
These hours allow diners to enjoy the Assa menu throughout the day, whether for a casual lunch or an evening meal.
Delivery and takeaway availability
Assa supports takeaway and delivery through third-party platforms. Delivery availability generally aligns with the restaurant’s standard opening hours. While last delivery orders may close slightly earlier than dine-in service, customers can usually order food between noon and late evening, depending on platform availability.
Discount deals and coupons
There are currently no widely published or officially confirmed discount codes or coupons for Assa. The restaurant does not advertise ongoing promotions on its website. However, diners occasionally mention informal lunch value options or short-term specials. Following official social channels or checking delivery apps may help customers spot limited-time offers related to the Assa menu.
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Customer reviews and public feedback
Customer feedback plays a major role in Assa’s popularity. Based on Google review data, the restaurant maintains a strong reputation with an average rating of around 4.4 out of 5 stars from thousands of reviewers.
Common positive themes include:
- Authentic Korean flavors and generous portions
- Good value for money considering the central London location
- Friendly and efficient service even during busy periods
Constructive feedback usually mentions:
- Long wait times during peak hours
- A lively and sometimes crowded atmosphere
Overall, reviews suggest that the Assa menu delivers consistent quality, making the restaurant a reliable choice for Korean cuisine in London.
Frequently asked questions
Is Assa suitable for vegetarian diners?
Yes, the menu includes vegetarian options such as vegetable bibimbap, noodles, and tofu-based stews.
Do I need to make a reservation?
Reservations are not mandatory, but waiting times can occur during busy evenings and weekends.
Does Assa offer takeaway and delivery?
Yes, takeaway and delivery are available through third-party platforms during regular opening hours.
What is the general price range?
Most main dishes are reasonably priced, with premium grilled items costing slightly more.
Is Assa family-friendly?
Yes, the restaurant welcomes families and groups, though it can be lively during peak hours.
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Final thoughts
The Assa menu stands out for its authentic Korean dishes, fair pricing, and comforting variety. With a central Soho location, strong customer reviews, and a menu that balances tradition with accessibility, Assa continues to be a dependable choice for Korean food lovers in London. Whether dining in or ordering delivery, the experience remains consistent and satisfying.
Doris Wesley is a versatile writer covering multiple topics. She delivers in-depth insights, trends, and expert analysis, keeping readers informed and engaged across a range of subjects.